Is launching a white-label crypto exchange worth the cost?
I've been looking into launching my own crypto exchange, but the costs are all over the place. Some sources say you can get started for $20K, others say it’s more like $150K+. I found this breakdown of the white label crypto exchange price, which makes it sound like a white-label option could save time and money. But is it really worth it? I’d rather not cut corners on security or end up with something that’s too generic.
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Honestly, white label solutions are a decent shortcut, but they won’t make you successful on their own. Liquidity is a monster to handle—without market makers or deep pockets, good luck getting traction. The big players dominate because they have deep order books and aggressive marketing. If you're serious, focus on a niche or unique trading features. Futures trading is risky, so risk management tools and education can set you apart. Just don’t think slapping a logo on a template will cut it.